Edson Niebla Rogil is a Mexican-Canadian visual artist based in Montreal. Trained as a filmmaker and photographer, he gradually transitioned from lens-based practices to working with found images and AI. Inspired by the internet's ethos of appropriation and the cut-and-paste nature of sampling in hip-hop, he now creates art primarily through post-production techniques. Although his medium has changed, his work continues to center on narrative, using fiction as a tool to reimagine the ordinary.
Edson’s use of low-resolution images is intentional, challenging conventional visual standards and critiquing the commodified aesthetics of contemporary media. Through distorted and pixelated visuals, Edson’s work reflects the chaotic nature of contemporary digital culture, uncovering the darker recesses of human psychology and using the internet as a mirror to collective primal instincts.
Recently, Edson partnered with Dayana Matasheva to present The Numinous at Céline Bureau and co-organized the duo exhibition The Salon. Their collaborative practice builds on pop art traditions, recontextualizing online culture within a fine-art framework. Together, they explore the tension between technological progress and the diminishing role of human agency, examining systems of capitalism, outsourcing, and the ethics of non-human labor.
Currently, Edson is deep in post-production for his short film Le mal d’archive, supported by the CAC and PRIM. He is also developing a film that explores internet celebrity worship and is curating a group exhibition for new media artists in Montreal.
Photography by Maria Sanchez Martin